We incorporate all our experience and consumer insights into strategic plans for each and every direct marketing campaign. Here’s our five step process:

1. Evaluate the target

• Size the opportunity
• Who are they?
• What do they do?
• What are their needs?
• What media do they consume?

2. Media consumption

• What media they watch, read or listen to, how often and when they do it

3. Evaluate the competition

• What media they use
• Seasonal trends
• The creative they run
• How much they run and how much they spend

4. Our direct marketing experiences

• Our proprietary data base of millions of media performance measures
• Response rates, CPM thresholds, current trends
• Utilize client’s historical data/previous media buy as a launching pad

5. Develop direct media strategies and plans to achieve client goals and objectives

• The planning process is never static – we’re constantly learning and improving the campaign to ensure best possible ROI