Ad Operations Assistant
Ad Operations
Advertising operations plays a critical role in ensuring the smooth execution and delivery of all campaigns. This team is responsible for managing and coordinating a wide range of tasks that are essential to maintaining the flow and integrity of our advertising efforts. From handling quarterly traffic adjustments to dispatching test traffic for new campaigns, we ensure that every campaign aligns with the latest strategic goals and market conditions. They meticulously implement traffic changes to existing campaigns, adapting to changing client needs, market trends, and performance metrics.
More specifically, the ad operations team is responsible for:
• Managing campaigns from spot delivery to live ad execution
• Verification of traffic confirmations and spot delivery confirmations (POD/DCR), ensuring that all scheduled advertisements run correctly and meet client specifications.
• Overseeing accurate and timely spot deliveries to maintain high standards of delivery accuracy and client satisfaction.
• Creating records for new campaigns, managing media assignments, and coordinating with vendors to ensure all media is properly allocated and scheduled.
• Inputting master codes and ensuring accurate encoding for all spots, facilitating seamless integration and playback across various platforms.
• Dispatching traffic for full quarter flights and one-off test campaigns, providing rapid feedback and adjustments to optimize campaign effectiveness.
• Work closely with planning teams to ensure the accurate creation of client/product/promo/masters, following detailed instructions to meet precise requirements.
• Acting as main contact between the agency and vendors/stations. Coordinate between the telemarketing companies (for spots that contain a phone number or website), production companies, and any other vendor involved in the traffic process.
About the Role
The ad operations assistant is the entry level role in the ad operations department. The assistant provides support to the director and coordinators in their efforts to execute and manage traffic. Assistants can expect to perform administrative functions, create records, input codes, and coordinate between teams and stations. No previous advertising or traffic is required. We will provide training to the assistant to familiarize them with agency processes and systems.
Qualifications
• Bachelor’s or associate degree preferred
• Experience working in a deadline driven environment; excellent time management
• Superior communication skills (written and verbal) and interpersonal skills
• Strong organization skills, ability to multitask, and attention to detail
• Collaborative personality
• Tech Savvy
• Working knowledge of Excel, Google Docs, Mac OS is preferred
Benefits
• Salary: $45,000/year
• Hybrid office – work a minimum of three (3) days per week on site in Irvington, NY
• Medical, dental, and vision insurance
• Generous PTO package, including major holidays
• 401(k) eligible after 90 days