Our
Capabilities

Our direct media capabilities are powered by deep analytics and research expertise. Our Strategy & Stewardship team creates success for our client partnerships by blending sophisticated tools with a performance-focused mindset, developing media plans that prioritize client growth and success.

With over 200 campaigns live at all times and tens of millions of dollars placed monthly, our Activation & Optimization team is continuously plugged into the marketplace. From linear TV and streaming video to paid social, paid search, and programmatic trading, our activation experts leverage deep vendor relationships and execute seamlessly across today’s most powerful platforms and every major TV network.

Our commitment to research, data and analysis is supported by more than $1M a year in syndicated research and systems development. That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.

Fueled by our proprietary attribution technology, LWD provides our clients with near real-time campaign analysis that allows for faster, more informed campaign adjustments.