Newsroom

How early investment and marketplace agility created value before kickoff and throughout the tournament. by Dick Wechsler, Founder & CEO It had been 32 years since the United States last hosted the FIFA World Cup in 1994. For anyone who does not remember that summer, The Lion King and Forrest Gump were in theaters, Major […]

Streaming TV offers powerful targeting capabilities, but greater precision does not automatically produce better business outcomes. The combined cost of premium inventory, audience data, identity resolution and platform technology can create a CPM that is difficult to overcome through improvements in response or conversion rates. Our experience shows that broad, efficiently priced Streaming TV (CTV/OTT) […]

The New Battle for Consumer Attention ICYMI — our Q3 2026 Marketplace Conditions Report is here! Q2 was about market stabilization, but Q3 will be about adapting to a marketplace where consumers are more fragmented than ever and discovery is increasingly shaped by technology. Lockard & Wechsler Direct’s Q3 2026 Marketplace Conditions Report explores how […]

ICYMI — our Q2 2026 Marketplace Conditions Report is here! After a Q1 defined by reset and early-year opportunity, Q2 marks a shift toward market stabilization with growing pressure on premium inventory and performance accountability. Lockard & Wechsler Direct’s Q2 2026 Marketplace Conditions Report breaks down how advertisers should navigate a marketplace where pricing is […]

Each year, the IAB NewFronts signal where digital video, streaming, and media innovation are headed next. And in 2026, the NewFronts Trends & Takeaways make the message clear: performance, automation, and commerce are no longer emerging trends — they’re the expectation. At LWD (an Attention Arc company), we’ve distilled the most important announcements, platform updates, […]

ICYMI — our Q1 2026 Marketplace Conditions Report is here! The first quarter of the year is often defined by reset and recalibration. With political spend cooling, holiday congestion clearing, and major live sports moments ahead, Q1 presents a unique balance of opportunity and pressure across the video landscape. Lockard & Wechsler Direct’s Q1 2026 […]

The final stretch of the year always brings a flurry of activity, and this Q4 is no different. From live sports to holiday shopping to healthcare open enrollment, advertisers are entering one of the busiest and most opportunity-filled seasons of the year. Lockard & Wechsler Direct’s Q4 2025 Marketplace Conditions Report highlights how brands can […]

The Attention Arc company took home the “Best Lead Generation Campaign” Award for their work with Endurance Warranty Services We’re celebrating big news: Lockard & Wechsler Direct (LWD), an Attention Arc company, and our client Endurance Warranty Services won Chief Marketer’s 2025 Campaign of the Year in the “Best Lead Generation Campaign” category. Chief Marketer’s […]

McKinney Media and LWD combine to manage $500M in billings across more than 80 clients This article was originally published in ADWEEK by Audrey Kemp on July 17, 2025. Cheil North America has launched a full-service media agency called Attention Arc. The new shop, led by co-presidents Asieya Pine and Swapnil Patel, was formed by […]

The 2025 TV Upfronts and IAB NewFronts spotlighted a media landscape that’s increasingly unified, AI-powered, and performance-driven. From the rise of immersive ad experiences to sports as a cultural anchor, this year’s presentations reinforced the need for a Total Video strategy that blends premium content, smart tech, and platform flexibility. UPFRONTS Live Sports Still Rule– […]