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How LWD Helps Legacy TV Advertisers Embrace Total Video Strategies For advertisers who are heavily invested in Linear TV, transitioning to a total video approach can be complex. But with the right strategy, it can unlock new levels of success. At Lockard & Wechsler Direct, we’ve been helping brands take this leap to incorporate digital […]

This article was published by PDMI as “After 25 Years at LWD, Pine Espouses a Positive Vision for the Future” in their September Issue of Results Magazine Asieya Pine, president of PDMI member company Lockard & Wechsler Direct (LWD), is celebrating her 25th anniversary at the Irvington, N.Y.-based agency. Starting as an executive assistant fresh out […]

Irvington, NY, September 26, 2024 – Lockard & Wechsler Direct (LWD) and Endurance Warranty Services have been selected as finalists for the prestigious Best Data-Driven TV Campaign category at the 2024 AdExchanger Awards. This recognition highlights their collaborative work in developing a total video campaign that delivered exceptional results in driving growth, increasing market share, […]

As we head into the final stretch of 2024, LWD is here with the insights you need with our Q4 Marketplace Conditions Report! With July 2024 bringing 2.3% MoM and 3.5% YoY increase in overall TV usage (thanks to Olympic coverage), the opportunities for advertisers are growing.* With the growth in viewership comes greater reach […]

By Dick Wechsler, Founder and CEO of LWD Do you watch Jeopardy? It’s my favorite must watch TV. But beyond the trivia and the excitement, there’s an episode that recently aired that serves as a perfect example of why the LWD team is proud to be “media scatterbrains.” We’re always on the lookout for opportunities […]

As the 2024 election approaches, the Republican National Convention (RNC) and Democratic National Convention (DNC) viewership have provided critical insights into public interest and media consumption patterns. Both conventions serve as a barometer for voter engagement and signal potential shifts in how campaigns will be covered leading up to the election. A closer look at […]

By Dick Wechsler, Founder & CEO of Lockard & Wechsler Direct In the ever-evolving landscape of marketing, the debate over the relevance of linear television remains a hot topic. While digital media continues to grow exponentially, linear TV maintains a unique and powerful position in an integrated marketing mix. Despite the surge in digital consumption, […]

The 2024 Summer Olympics in Paris were a monumental event, delivering record-breaking numbers and highlighting the unifying power of the games. While LWD was excited to see the athletic performances, we were also interested to see how the media coverage would “perform” through the event. Here’s a recap of the results that we thought all video […]

By Dick Wechsler, Founder and CEO of LWD My mother’s greatest frustration – “You’re such a scatterbrain, Dickie!” has finally paid off big time. Given the sudden viewership shifts in the increasingly fragmented video media market, a scatter planning and buying strategy can realize enormous advantages over the traditional buy and play upfront media strategy. […]

Believe it or not, we’re already halfway through 2024! We’re sharing everything you need to know from our comprehensive Q3 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your media strategies.  Viewership Stability Draw of Major Events Streaming TV Evolves Get the edge you need with insider insights as we […]