Newsroom

From bylines and blog posts to podcasts and press releases, get the LoWDown on all things LWD

Key Takeaways from 2024 TV Upfront and IAB NewFront Presentations

The 2024 TV Upfronts and IAB NewFronts provided a comprehensive look at the future of entertainment and video advertising, showcasing the latest trends, content, and technological innovations that are set to shape the industry. UPFRONTS NEWFRONTS The 2024 Upfronts and NewFronts underscore the industry’s return to high-quality content, the growing influence of streaming platforms, the […]

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Receive Our Quarterly Marketplace Conditions Report

We’re here to help you navigate the competitive marketplace. We distribute Marketplace Conditions Reports each quarter, so be sure to complete the form at the link below to subscribe. Get the edge you need for building your total video strategies with insider insights from our experienced team!

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Crafting Total Video Strategies in a Political Year

In a political year, the battleground extends far beyond just the polling stations and campaign trails. It’s a fierce competition for attention, waged across screens big and small. Media plays a pivotal role in shaping public perception, swaying opinion, and ultimately, determining the outcome. As the media landscape continues to evolve, both linear and streaming […]

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Introducing LWD’s “Behind the Screens” Newsletter!

Ready to elevate your total video marketing strategy? By subscribing to our new “Behind the Screens” newsletter you’ll receive updates on the latest trends and insights in performance marketing.  Here’s what’s in store when you hit that subscribe button: 1️⃣ Company Updates: Stay informed about the latest happenings at LWD. From exciting announcements to expert […]

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The Secret to Great Media Plans

What are Lockard & Wechsler Direct’s cardinal rules for media planning?  1. Don’t hesitate. The opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window of opportunity […]

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LWD’s IntelliTrade™ Contributes to Significant Agency Growth

Irvington, NY — Independent performance marketing agency, Lockard & Wechsler Direct (LWD), announces IntelliTrade™, a programmatic trading capability that has contributed to significant agency growth. IntelliTrade™ is a strategic addition to LWD’s proprietary marketing technology stack that covers media planning, buying, attribution analysis and reporting across the video ecosystem from Linear TV to Streaming TV/Video. […]

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Get the LoWDown: Q2 Marketplace Conditions Report

With Q1 drawing to a close, the Lockard & Wechsler Direct team is looking ahead. We’re excited to share key findings from our comprehensive Q2 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your strategies. Total TV Viewership Grows  Increased Ad Spend Anticipated in a Political and Olympic Year New […]

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Celebrating Women’s History Month

At Lockard & Wechsler Direct, we’re honored to be part women-owned and proud to have a workforce that is 50% female. With March being Women’s History Month, we had no shortage of fantastic females to feature. Throughout the month we took to LinkedIn, Instagram, and Facebook to spotlight some of the extraordinary women who make […]

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Your USP is the Key to Effective OTT

In his 1960 classic, Reality in Advertising, ad man Rosser Reeves (who may have been the inspiration for Mad Men’s Don Draper) defined the concept of a Unique Selling Proposition: What is a USP? It is a theory of the ideal selling concept. It is a condensation – a verbal shorthand, if you will – of what makes […]

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Lockard & Wechsler Direct Hires Havas Veteran Cristina Ferruggiari to Lead It’s Burgeoning Advanced TV Practice

This New Role And Leadership Appointment Signals Continued Growth For The Performance Marketing Shop Lockard & Wechsler Direct’s new EVP, Director of Advanced & Connected TV, Cristina Ferruggiari.  NEW YORK, NY (January 3, 2022) – Lockard & Wechsler Direct (LWD), one of the nation’s leading performance marketing agencies, announced today the appointment of its first […]

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