Newsroom

The Lines Between Media Channels Are Disappearing ICYMI — our Q4 2026 Marketplace Conditions Report is here! Q3 was about competing for consumer attention in an increasingly fragmented marketplace. In Q4, the bigger story is what happens as the lines between channels, platforms, and even stages of the consumer journey continue to blur. Streaming and […]

A client recently expressed frustration because of rampant staff turnover at one of their prime agencies. “We’re constantly meeting new members of our account team and training them on our business.  It’s both frustrating and counterproductive.”  “How do you retain your staff?” they asked. This piqued my pride in Lockard and Wechsler’s exceptional record of […]

Why timely, detailed measurement matters to client success I keep coming back to a simple idea: if you do not know where you are, you cannot possibly know where you are going. It sounds obvious. Yet many businesses set ambitious targets and then try to reach them with an incomplete view of current performance. They […]

How early investment and marketplace agility created value before kickoff and throughout the tournament. by Dick Wechsler, Founder & CEO It had been 32 years since the United States last hosted the FIFA World Cup in 1994. For anyone who does not remember that summer, The Lion King and Forrest Gump were in theaters, Major […]

Streaming TV offers powerful targeting capabilities, but greater precision does not automatically produce better business outcomes. The combined cost of premium inventory, audience data, identity resolution and platform technology can create a CPM that is difficult to overcome through improvements in response or conversion rates. Our experience shows that broad, efficiently priced Streaming TV (CTV/OTT) […]

The New Battle for Consumer Attention ICYMI — our Q3 2026 Marketplace Conditions Report is here! Q2 was about market stabilization, but Q3 will be about adapting to a marketplace where consumers are more fragmented than ever and discovery is increasingly shaped by technology. Lockard & Wechsler Direct’s Q3 2026 Marketplace Conditions Report explores how […]

ICYMI — our Q2 2026 Marketplace Conditions Report is here! After a Q1 defined by reset and early-year opportunity, Q2 marks a shift toward market stabilization with growing pressure on premium inventory and performance accountability. Lockard & Wechsler Direct’s Q2 2026 Marketplace Conditions Report breaks down how advertisers should navigate a marketplace where pricing is […]

Each year, the IAB NewFronts signal where digital video, streaming, and media innovation are headed next. And in 2026, the NewFronts Trends & Takeaways make the message clear: performance, automation, and commerce are no longer emerging trends — they’re the expectation. At LWD (an Attention Arc company), we’ve distilled the most important announcements, platform updates, […]

ICYMI — our Q1 2026 Marketplace Conditions Report is here! The first quarter of the year is often defined by reset and recalibration. With political spend cooling, holiday congestion clearing, and major live sports moments ahead, Q1 presents a unique balance of opportunity and pressure across the video landscape. Lockard & Wechsler Direct’s Q1 2026 […]

The final stretch of the year always brings a flurry of activity, and this Q4 is no different. From live sports to holiday shopping to healthcare open enrollment, advertisers are entering one of the busiest and most opportunity-filled seasons of the year. Lockard & Wechsler Direct’s Q4 2025 Marketplace Conditions Report highlights how brands can […]