What Sets Us

Expert Knowledge is in Our LWDNA

Imagine advertising that reaches and motivates your target audience to act. Advertising that is a profit center, not a business expense. Advertising that effectively and efficiently sells products, services, and ideas — builds brands, raises corporate awareness, and drives retail sales — all while making advertising make money.

This goal is what drives the entire Lockard & Wechsler Direct team, and ultimately what sets us apart from all other direct and performance marketing professionals. Our comprehensive industry experience, unparalleled negotiation prowess, and proprietary technology and analytics have helped us become a nationally acclaimed performance marketing agency with a wide range of satisfied clients whose well-invested media dollars are propelling their businesses’ growth.

Over the past 30+ years, we’ve written and revised the Rules for Performance Marketing & DRTV Success


Our leadership team has well over a century of performance marketing experience spanning everything from CPG to D2C, Healthcare, e-Commerce, and Housewares. We’re proud of our history of helping small companies grow and large companies grow larger.

Dick Wechsler

Founder & CEO

Asieya Pine


Benjamin Speight

EVP, Director of Client Services & Strategic Initiatives

Carolyn Sura

EVP, Media Director

Cristina Ferruggiari

EVP, Advanced TV

Kurt Pisani

SVP, Client Services

Ilene Melnyk

SVP, Media Investment Officer

Megan Kennedy

SVP, Client Services

Lucia Elliott

VP, Print Media

Erik Fitzgerald

VP, Group Account Director

Rachel Wilders

VP, Group Account Director

Bryanne Marrone

VP, Group Account Director

Brian Uhl

VP, Client Services

Taber Harris

VP, Client Services

Marci Leary

VP, Planning

Susan Rosado

VP, Media Investment Officer

Hilary Weinstein

VP, Media Investment Officer

Daniel Fabé

VP, Media Investment Officer

Martha Voyer

VP, Media Investment Officer

Kaitlin Sumner

VP, Research & Insights

Cathryn McCann

VP, Client Services

Stephanie Sfaelos

VP, Planning

Michael Carlson

Infrastructure Manager

Jeannette Weinstein

Director of Media Operations

Catherina Somai

VP, Digital Strategy & Investment

Jessica Davis

VP, Planning

Caitlin Leuschner

VP, Client Services

Scott Lisk

VP, Advanced TV & Digital

Kiley Edgley

HR Director

Alex Constantinescu

Software Development Manager

Auston Longfield

Senior Account Supervisor

Alec Schwartz

Account Supervisor

Salvatore Celzo

Account Supervisor

Better planning & measurement start here. Let’s get to work!

Reach us at anytime to learn more about our services.