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Capabilities

  • Strategic Planning
  • Media Buying
  • Research & Consumer Insights
  • Analytics, Reporting & Attribution
  • Creative Development

Our extensive direct media capabilities are supported by a robust research and analytics tool chest. When you combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance, you have the fundamentals to build successful direct marketing programs.

We incorporate all our experience and consumer insights into strategic plans for each and every direct marketing campaign. Here’s our five step process:

1. Evaluate the target
  • Size the opportunity
  • Who are they?
  • What do they do?
  • What are their needs?
  • What media do they consume?
2. Media consumption
  • What media they watch, read or listen to, how often and when they do it
3. Evaluate the competition
  • What media they use
  • Seasonal trends
  • The creative they run
  • How much they run and how much they spend
4. Our direct marketing experiences
  • Our proprietary data base of millions of media performance measures
  • Response rates, CPM thresholds, current trends
  • Utilize client’s historical data/previous media buy as a launching pad
5. Develop direct media strategies and plans to achieve client goals and objectives
  • The planning process is never static – we’re constantly learning and improving the campaign to ensure best possible ROI

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