The Most Experienced
DRTV and Total Video Performance Agency in the Business
We utilize our industry-leading proprietary technology to evaluate and optimize over 150 campaigns each week. Our veteran team of proven advertising mavens draws on decades of experience to complete the performance marketing puzzle for our clients.
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Services and Capabilities
Proprietary tech-enabled, data-driven decisions empowered by the most experienced performance marketing disrupters anywhere.
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Strategic Planning
Our extensive direct media capabilities are supported by a robust research and analytics tool chest. We combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance.
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Media Investment
We bring considerable clout and influence on each media buy. With over 150 campaigns in market at any one time, and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace. We’re always seeking the most attractive, efficient, and scalable media opportunities.
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Research, Competitive Analysis, Consumer Insights
Our commitment to research, data and analysis is supported by more than $1M a year in syndicated research and systems development. That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.
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Analytics, Reporting and Attribution
MediaPro®, our proprietary analytics tool, and SmartMatch360™, our integrated media attribution model, are fully customizable and can accommodate nearly all data and reporting needs for any direct marketing campaign. We insist on measurement in everything we do. This helps us maintain nimble and flexible media plans as we immediately tackle inefficiencies upon detection.
What Our Clients Say
Work with LWD!
Better planning & measurement start here. Let’s get to work!
Reach us at anytime to learn more about our services.