The Most Experienced
DRTV and Total Video Performance Agency in the Business

We utilize our industry-leading proprietary technology to evaluate and optimize over 150 campaigns each week. Our veteran team of proven advertising mavens draws on decades of experience to complete the performance marketing puzzle for our clients.

We Wrote the Rules for DRTV and Performance Marketing Success

In a world that prioritizes Artificial Intelligence; LWD plans, buys, optimizes, and scales with “Real Intelligence.” Real proprietary analytics and real insights supported and enabled in real time by real proprietary technology – and backed by over 30 years of real performance marketing experience.
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Services and Capabilities

Proprietary tech-enabled, data-driven decisions empowered by the most experienced performance marketing disrupters anywhere.

Strategic Planning

Our extensive direct media capabilities are supported by a robust research and analytics tool chest. We combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance.
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Media Investment

We bring considerable clout and influence on each media buy. With over 150 campaigns in market at any one time, and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace. We’re always seeking the most attractive, efficient, and scalable media opportunities.
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Research, Competitive Analysis, Consumer Insights

Our commitment to research, data and analysis is supported by more than $1M a year in syndicated research and systems development. That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.
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Analytics, Reporting and Attribution

MediaPro®, our proprietary analytics tool, and SmartMatch360™, our integrated media attribution model, are fully customizable and can accommodate nearly all data and reporting needs for any direct marketing campaign. We insist on measurement in everything we do. This helps us maintain nimble and flexible media plans as we immediately tackle inefficiencies upon detection.
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“LWD has a great combination of strategy, analytical skills and tactical know-how to achieve our growth goals. They have continually been adaptable to the ever-changing needs of our business. When we first started working with LWD, we only had one working creative that focused on one category running on a handful of stations. Over the past year, LWD has helped us launch six creatives, three new categories and 50+ new networks.”

Paul Hillen

Director of Growth Marketing, Tommy John
“As the Qunol business has grown, so has our partnership with LWD. They’ve been an indispensable part of our success.”

Peter Boutros

CEO & Founder, Quten Research
“When looking to grow one’s business, there are lots of media agencies to choose from, but only one true PARTNER. Having worked with LWD for many years across dozens (feels like hundreds) of campaigns, it’s evident that LWD is not only the most strategic and analytical company in the business, but they also treat every product and brand as if it’s their own and every client’s dollar as if it’s their own.”

Michael Weinstein

CEO, Jam Direct
“When I think of LWD, 3 words pop up…. Trustworthiness, Excellence and Dirty Martinis!
Their experience across multiple categories and various media channels is impressive. Their account teams are strong, well versed in marketing strategy, and continue to set the bar.”

Georgette Heller

Sr. Director, Performance TV, Tranzact
“We just completed our 20-year anniversary with LWD! I first hired them back 2001, because we were told by another media agency that L&W was the best in the DR business, and they were a key component to the successful launch of ideavillage. Dick Wechsler is not only absolutely brilliant on marketing strategy, but he has a tremendous moral compass and truly cares about making his clients highly successful. That combined with a stellar team that has excellent analytical and tactical skills to navigate the business has made them one of the most successful agencies in the industry.”

Anand Khubani

Chairman and CEO, Ideavillage Products Corp.
“We’ve been working with LWD for what feels like many, many years, and I can say without question that they are one of the best teams I have had the pleasure of doing business with. They continuously bring fresh ideas, innovative ways to solve problems and all of this has led to an increase in the success of our campaign. Our business is not easy, but we couldn’t do what we do without this team.”

Rachel Tracey

Sr. Advertising & Promotions Manager, Generac

Work with LWD!

Our Team

Meet the industry´s most accomplished and dedicated performance marketing team.

About Us Team Bios
Join Our Team

We´re always looking for outside-the-box thinkers with a passion for delivering best-in-class service and results.

Sound like you?

Join the Team Work Culture

Better planning & measurement start here. Let’s get to work!

Reach us at anytime to learn more about our services.