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By 2026, nine streaming services are projected to generate over $1 billion in ad revenue each, compared to just two in 2020, according to eMarketer. This explosive growth underscores the massive transformation underway in the connected TV (CTV) space, reshaping marketing budgets and consumer experiences. As platforms like Amazon Prime Video and Netflix continue to […]

Advertising is not one-size-fits-all. As the availability of data and advanced analytics increases, audience segmentation has become that much more important to the success of Total Video campaigns. What Is Audience Segmentation? Audience segmentation is the narrowing down of a broad target audience into smaller, more specific groups based on distinct characteristics. Building a DRTV […]

Dive into How TV Drives Holiday Shopping’s Busiest Days Television remains a powerhouse in influencing consumer behavior, even as the retail landscape evolves during the Cyber Five. From driving awareness to sparking urgency, TV plays a pivotal role in shaping how brands capture attention and convert shoppers during this critical five-day shopping window. What is […]

When it comes to performance marketing, data-driven decision-making is the key to an effective campaign. After all, there’s a reason why “Numbers are everything” is #2 on Lockard & Wechsler Direct’s 10 rules for DRTV and performance marketing success. With the increasing convergence of TV and digital media, advertisers have the tools to leverage data […]

Irvington, NY, November 14, 2024 — Lockard & Wechsler Direct (LWD) a total video performance marketing agency, and Endurance Warranty Services, a premier provider of vehicle protection plans, have been recognized by Chief Marketer in the 2024 Campaigns of the Year Awards with an Honorable Mention in the “Best Lead Generation” category. This acknowledgment highlights […]

The annual list recognizes the country’s leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow Irvington, NY, October 29, 2024 – Lockard & Wechsler Direct (LWD) has been named a winner of Inc.’s prestigious 2024 Power Partner Awards, recognizing the country’s leading B2B companies with proven track records of […]

Founder and CEO Dick Wechsler Joins UNICEF USA’s NY Regional Board IRVINGTON, NY (October 22, 2024) – Lockard & Wechsler Direct (LWD) is proud to announce its support of UNICEF USA for its annual Trick-or-Treat for UNICEF campaign. LWD has secured key media placements throughout the month of October for a special spot featuring Heidi […]

How LWD Helps Legacy TV Advertisers Embrace Total Video Strategies For advertisers who are heavily invested in Linear TV, transitioning to a total video approach can be complex. But with the right strategy, it can unlock new levels of success. At Lockard & Wechsler Direct, we’ve been helping brands take this leap to incorporate digital […]

This article was published by PDMI as “After 25 Years at LWD, Pine Espouses a Positive Vision for the Future” in their September Issue of Results Magazine Asieya Pine, president of PDMI member company Lockard & Wechsler Direct (LWD), is celebrating her 25th anniversary at the Irvington, N.Y.-based agency. Starting as an executive assistant fresh out […]

Irvington, NY, September 26, 2024 – Lockard & Wechsler Direct (LWD) and Endurance Warranty Services have been selected as finalists for the prestigious Best Data-Driven TV Campaign category at the 2024 AdExchanger Awards. This recognition highlights their collaborative work in developing a total video campaign that delivered exceptional results in driving growth, increasing market share, […]