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What are Lockard & Wechsler Direct’s cardinal rules for media planning?  1. Don’t hesitate. The opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window of opportunity […]

Irvington, NY — Independent performance marketing agency, Lockard & Wechsler Direct (LWD), announces IntelliTrade™, a programmatic trading capability that has contributed to significant agency growth. IntelliTrade™ is a strategic addition to LWD’s proprietary marketing technology stack that covers media planning, buying, attribution analysis and reporting across the video ecosystem from Linear TV to Streaming TV/Video. […]

With Q1 drawing to a close, the Lockard & Wechsler Direct team is looking ahead. We’re excited to share key findings from our comprehensive Q2 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your strategies. Total TV Viewership Grows  Increased Ad Spend Anticipated in a Political and Olympic Year New […]

At Lockard & Wechsler Direct, we’re honored to be part women-owned and proud to have a workforce that is 50% female. With March being Women’s History Month, we had no shortage of fantastic females to feature. Throughout the month we took to LinkedIn, Instagram, and Facebook to spotlight some of the extraordinary women who make […]

In his 1960 classic, Reality in Advertising, ad man Rosser Reeves (who may have been the inspiration for Mad Men’s Don Draper) defined the concept of a Unique Selling Proposition: What is a USP? It is a theory of the ideal selling concept. It is a condensation – a verbal shorthand, if you will – of what makes […]

This New Role And Leadership Appointment Signals Continued Growth For The Performance Marketing Shop Lockard & Wechsler Direct’s new EVP, Director of Advanced & Connected TV, Cristina Ferruggiari.  NEW YORK, NY (January 3, 2022) – Lockard & Wechsler Direct (LWD), one of the nation’s leading performance marketing agencies, announced today the appointment of its first […]

We’ve always been told that change is the only constant in life. That couldn’t be more accurate when it comes to TV advertising. Over the past decade, U.S. advertisers have seen TV grow from the many traditional linear broadcast networks, national cable and syndicated selections to an ocean of emerging digital, streaming, over-the-top (OTT) and […]

Earlier this month, Texas Gov. Greg Abbott lifted the state’s mask mandate, leaving company owners and employees with the difficult task of enforcing masks — should they choose to do so — at their private businesses. Texas is one of several states easing Covid-19 restrictions in recent weeks as vaccination efforts have ramped up across […]

How would you describe the overall culture at your agency? LWD was built on four main principles: integrity, equality, generosity and excellence. And we’ve stuck to those principles over the past 30 years and went beyond, creating a positive work culture. We want our people to feel happy when they come to the office and […]

Bleacher Report believes it cracked the code for figuring out how to get the elusive age group of 18-35-year-olds interested in live sports in a way that is as monetizable as live linear sports broadcasts. Bleacher Report’s House of Highlights has created a new online competition series called The Showdown, which features some of its […]