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By Dick Wechsler, Founder and CEO of LWD My mother’s greatest frustration – “You’re such a scatterbrain, Dickie!” has finally paid off big time. Given the sudden viewership shifts in the increasingly fragmented video media market, a scatter planning and buying strategy can realize enormous advantages over the traditional buy and play upfront media strategy. […]

Believe it or not, we’re already halfway through 2024! We’re sharing everything you need to know from our comprehensive Q3 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your media strategies.  Viewership Stability Draw of Major Events Streaming TV Evolves Get the edge you need with insider insights as we […]

The 2024 TV Upfronts and IAB NewFronts provided a comprehensive look at the future of entertainment and video advertising, showcasing the latest trends, content, and technological innovations that are set to shape the industry. UPFRONTS NEWFRONTS The 2024 Upfronts and NewFronts underscore the industry’s return to high-quality content, the growing influence of streaming platforms, the […]

We’re here to help you navigate the competitive marketplace. We distribute Marketplace Conditions Reports each quarter, so be sure to complete the form at the link below to subscribe. Get the edge you need for building your total video strategies with insider insights from our experienced team!

In a political year, the battleground extends far beyond just the polling stations and campaign trails. It’s a fierce competition for attention, waged across screens big and small. Media plays a pivotal role in shaping public perception, swaying opinion, and ultimately, determining the outcome. As the media landscape continues to evolve, both linear and streaming […]

Ready to elevate your total video marketing strategy? By subscribing to our new “Behind the Screens” newsletter you’ll receive updates on the latest trends and insights in performance marketing.  Here’s what’s in store when you hit that subscribe button: 1️⃣ Company Updates: Stay informed about the latest happenings at LWD. From exciting announcements to expert […]

What are Lockard & Wechsler Direct’s cardinal rules for media planning?  1. Don’t hesitate. The opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window of opportunity […]

Irvington, NY — Independent performance marketing agency, Lockard & Wechsler Direct (LWD), announces IntelliTrade™, a programmatic trading capability that has contributed to significant agency growth. IntelliTrade™ is a strategic addition to LWD’s proprietary marketing technology stack that covers media planning, buying, attribution analysis and reporting across the video ecosystem from Linear TV to Streaming TV/Video. […]

With Q1 drawing to a close, the Lockard & Wechsler Direct team is looking ahead. We’re excited to share key findings from our comprehensive Q2 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your strategies. Total TV Viewership Grows  Increased Ad Spend Anticipated in a Political and Olympic Year New […]

At Lockard & Wechsler Direct, we’re honored to be part women-owned and proud to have a workforce that is 50% female. With March being Women’s History Month, we had no shortage of fantastic females to feature. Throughout the month we took to LinkedIn, Instagram, and Facebook to spotlight some of the extraordinary women who make […]