#Uncategorized

ICYMI — our Q2 2026 Marketplace Conditions Report is here! After a Q1 defined by reset and early-year opportunity, Q2 marks a shift toward market stabilization with growing pressure on premium inventory and performance accountability. Lockard & Wechsler Direct’s Q2 2026 Marketplace Conditions Report breaks down how advertisers should navigate a marketplace where pricing is […]

Each year, the IAB NewFronts signal where digital video, streaming, and media innovation are headed next. And in 2026, the NewFronts Trends & Takeaways make the message clear: performance, automation, and commerce are no longer emerging trends — they’re the expectation. At LWD (an Attention Arc company), we’ve distilled the most important announcements, platform updates, […]

ICYMI — our Q1 2026 Marketplace Conditions Report is here! The first quarter of the year is often defined by reset and recalibration. With political spend cooling, holiday congestion clearing, and major live sports moments ahead, Q1 presents a unique balance of opportunity and pressure across the video landscape. Lockard & Wechsler Direct’s Q1 2026 […]

The final stretch of the year always brings a flurry of activity, and this Q4 is no different. From live sports to holiday shopping to healthcare open enrollment, advertisers are entering one of the busiest and most opportunity-filled seasons of the year. Lockard & Wechsler Direct’s Q4 2025 Marketplace Conditions Report highlights how brands can […]

The Attention Arc company took home the “Best Lead Generation Campaign” Award for their work with Endurance Warranty Services We’re celebrating big news: Lockard & Wechsler Direct (LWD), an Attention Arc company, and our client Endurance Warranty Services won Chief Marketer’s 2025 Campaign of the Year in the “Best Lead Generation Campaign” category. Chief Marketer’s […]

McKinney Media and LWD combine to manage $500M in billings across more than 80 clients This article was originally published in ADWEEK by Audrey Kemp on July 17, 2025. Cheil North America has launched a full-service media agency called Attention Arc. The new shop, led by co-presidents Asieya Pine and Swapnil Patel, was formed by […]

The 2025 TV Upfronts and IAB NewFronts spotlighted a media landscape that’s increasingly unified, AI-powered, and performance-driven. From the rise of immersive ad experiences to sports as a cultural anchor, this year’s presentations reinforced the need for a Total Video strategy that blends premium content, smart tech, and platform flexibility. UPFRONTS Live Sports Still Rule– […]

At Lockard & Wechsler Direct, we are proud to celebrate the people who power our agency—the team members who consistently go above and beyond to support their colleagues, serve our clients, and push the agency forward. Our MediaPro® Awards recognize individuals who embody LWD’s core values of excellence, teamwork, and a positive attitude in all […]

Here’s the Skillset You’ll Need In a world where people watch, scroll, and stream on multiple devices every day, brands need to meet their audience where they are—across Linear TV, CTV, OTT, and every screen in between. But what is behind every successful campaign? A smart, strategic media planner and buyer. If you’re considering a […]

We are thrilled to announce that Cristina Ferruggiari, EVP of Digital Strategy & Investment at Lockard & Wechsler Direct (LWD), has been named an honoree in the Media Orchestrator category of AdExchanger’s and AdMonsters’ prestigious 2025 Top Women in Media & Ad Tech Awards! Each year, AdExchanger and AdMonsters celebrate the women redefining leadership across […]