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The final stretch of the year always brings a flurry of activity, and this Q4 is no different. From live sports to holiday shopping to healthcare open enrollment, advertisers are entering one of the busiest and most opportunity-filled seasons of the year. Lockard & Wechsler Direct’s Q4 2025 Marketplace Conditions Report highlights how brands can […]

The Attention Arc company took home the “Best Lead Generation Campaign” Award for their work with Endurance Warranty Services We’re celebrating big news: Lockard & Wechsler Direct (LWD), an Attention Arc company, and our client Endurance Warranty Services won Chief Marketer’s 2025 Campaign of the Year in the “Best Lead Generation Campaign” category. Chief Marketer’s […]

McKinney Media and LWD combine to manage $500M in billings across more than 80 clients This article was originally published in ADWEEK by Audrey Kemp on July 17, 2025. Cheil North America has launched a full-service media agency called Attention Arc. The new shop, led by co-presidents Asieya Pine and Swapnil Patel, was formed by […]

The 2025 TV Upfronts and IAB NewFronts spotlighted a media landscape that’s increasingly unified, AI-powered, and performance-driven. From the rise of immersive ad experiences to sports as a cultural anchor, this year’s presentations reinforced the need for a Total Video strategy that blends premium content, smart tech, and platform flexibility. UPFRONTS Live Sports Still Rule– […]

At Lockard & Wechsler Direct, we are proud to celebrate the people who power our agency—the team members who consistently go above and beyond to support their colleagues, serve our clients, and push the agency forward. Our MediaPro® Awards recognize individuals who embody LWD’s core values of excellence, teamwork, and a positive attitude in all […]

Here’s the Skillset You’ll Need In a world where people watch, scroll, and stream on multiple devices every day, brands need to meet their audience where they are—across Linear TV, CTV, OTT, and every screen in between. But what is behind every successful campaign? A smart, strategic media planner and buyer. If you’re considering a […]

We are thrilled to announce that Cristina Ferruggiari, EVP of Digital Strategy & Investment at Lockard & Wechsler Direct (LWD), has been named an honoree in the Media Orchestrator category of AdExchanger’s and AdMonsters’ prestigious 2025 Top Women in Media & Ad Tech Awards! Each year, AdExchanger and AdMonsters celebrate the women redefining leadership across […]

In the past few years, women’s sports has experienced unprecedented growth in viewership, but 2024 marked new records. This surge presents a significant opportunity for advertisers across both streaming and linear platforms.​ Unprecedented Growth in Viewership and Ad Spend 📈 According to EDO’s 2025 Women’s Sports TV Outcomes Report, advertising spend on women’s sports more […]

As we enter Q2 2025, the media landscape continues to evolve, shaped by shifting viewership habits, growing digital investment, and the enduring influence of live sports. Lockard & Wechsler Direct’s Q2 2025 Marketplace Conditions Report breaks down the latest trends, inventory shifts, and category insights that will impact advertisers in the months ahead. Latest Viewership […]

In recent years, Connected TV (CTV) has revolutionized media consumption, transforming traditional television viewing into a dynamic, personalized experience. CTV refers to televisions connected to the internet, enabling users to stream content from platforms like Netflix, Hulu, and YouTube. This evolution has reshaped viewing habits and introduced new opportunities and challenges for advertisers and technology […]