How Media Scatterbrains Rule

By Dick Wechsler, Founder and CEO of LWD

Do you watch Jeopardy? It’s my favorite must watch TV. But beyond the trivia and the excitement, there’s an episode that recently aired that serves as a perfect example of why the LWD team is proud to be “media scatterbrains.” We’re always on the lookout for opportunities to strategically invest our client’s media investments in top-rated programming that drives results.

During this episode, two of our clients ran 20-second sponsorships. Each unit included a five-second billboard followed by a 15-second spot. The rates are too good to be published here, but the 20-second unit delivered a complete message, showed incredible response, and brought high ratings.

Opportunities like this are increasingly common, and can be scooped up, as long as media plans leave some money on the table for last-minute availability. By keeping some flexibility in client’s media plans, our team can jump on these high-impact opportunities as they arise.

So, the next time someone disparagingly calls you a scatterbrain, thank them for the compliment. Your media plans will thank you for it as well.