DRTV Agency | Direct Response Marketing | LW Direct

The Most Experienced
DRTV and Total Video Performance Agency in the Business

We utilize our industry-leading proprietary technology to evaluate and optimize over 150 campaigns each week. Our veteran team of proven advertising mavens draws on decades of experience to complete the performance marketing puzzle for our clients.

We Wrote the Rules for DRTV and Performance Marketing Success

In a world that prioritizes Artificial Intelligence; LWD plans, buys, optimizes, and scales with “Real Intelligence.” Real proprietary analytics and real insights supported and enabled in real time by real proprietary technology – and backed by over 30 years of real performance marketing experience.
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Services and Capabilities

Proprietary tech-enabled, data-driven decisions empowered by the most experienced performance marketing disrupters anywhere.

Strategic Planning

Our extensive direct media capabilities are supported by a robust research and analytics tool chest. We combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance.
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Media Investment

We bring considerable clout and influence on each media buy. With over 150 campaigns in market at any one time, and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace. We’re always seeking the most attractive, efficient, and scalable media opportunities.
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Research, Competitive Analysis, Consumer Insights

Our commitment to research, data and analysis is supported by more than $1M a year in syndicated research and systems development. That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.
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Analytics, Reporting and Attribution

MediaPro®, our proprietary analytics tool, and SmartMatch360™, our integrated media attribution model, are fully customizable and can accommodate nearly all data and reporting needs for any direct marketing campaign. We insist on measurement in everything we do. This helps us maintain nimble and flexible media plans as we immediately tackle inefficiencies upon detection.
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“LWD has a great combination of strategy, analytical skills and tactical know-how to achieve our growth goals. They have continually been adaptable to the ever-changing needs of our business. When we first started working with LWD, we only had one working creative that focused on one category running on a handful of stations. Over the past year, LWD has helped us launch six creatives, three new categories and 50+ new networks.”

Paul Hillen

Director of Growth Marketing, Tommy John

Work with LWD!

Our Team

Meet the industry´s most accomplished and dedicated performance marketing team.

Join Our Team

We´re always looking for outside-the-box thinkers with a passion for delivering best-in-class service and results.

Sound like you?

Better planning & measurement start here. Let’s get to work!

Reach us at anytime to learn more about our services.