LWD’s IntelliTrade™ Contributes to Significant Agency Growth

Irvington, NY — Independent performance marketing agency, Lockard & Wechsler Direct (LWD), announces IntelliTrade™, a programmatic trading capability that has contributed to significant agency growth. IntelliTrade™ is a strategic addition to LWD’s proprietary marketing technology stack that covers media planning, buying, attribution analysis and reporting across the video ecosystem from Linear TV to Streaming TV/Video.

IntelliTrade™ stands as a testament to LWD’s commitment to innovation as a performance marketing agency. Streamlining access to a diverse universe of demand side platform (DSP) partners, IntelliTrade™ leverages both first and third-party data for precision audience targeting and expanded digital reach. 

“At LWD, we understand the evolving needs of our clients as campaigns need digital to reach growing segments of their target audiences,” said Cristina Ferruggiari, EVP of Advanced TV at LWD. “IntelliTrade™ represents our dedication to providing cutting-edge solutions that drive tangible results. Our clients are recognizing the value of this proprietary offering as it allows execution of personalized and targeted campaigns at scale, maximizing their ROI.” 

IntelliTrade™ is able to bring personalized targeting through harnessing the power of another proprietary system of LWD’s: SmartMatch360™. SmartMatch360™ is an integrated campaign measurement program that the LWD team built to amplify ROI for client campaigns and deliver enhanced performance tracking.

“Our clients need efficiency and precision,” remarked LWD President, Asieya Pine. “IntelliTrade™ delivers on these fronts by offering a point of differentiation in the programmatic marketplace with inventory access to Connected TV/OTT, Online Video and Display combined with advanced audience targeting options.” 

About Lockard & Wechsler Direct
Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Powered by over 30 years of strategic planning, direct response, traditional and digital media buying, and campaign data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit www.lwdirect.com and check out our Rules for Success.