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In recent years, Connected TV (CTV) has revolutionized media consumption, transforming traditional television viewing into a dynamic, personalized experience. CTV refers to televisions connected to the internet, enabling users to stream content from platforms like Netflix, Hulu, and YouTube. This evolution has reshaped viewing habits and introduced new opportunities and challenges for advertisers and technology […]

Lockard & Wechsler Direct (LWD), a leader in performance-driven video marketing, proudly celebrates its 34th anniversary with a major achievement—being named one of the 2025 Best Companies to Work for in New York by Best Companies Group, the New York State Council of the Society for Human Resource Management (SHRM), BridgeTower Media, and the Rochester […]

March Madness isn’t just about buzzer-beaters—it’s a full-court press for brands looking to engage with millions of highly invested viewers. With fans glued to their screens for weeks of intense competition, March Madness advertising presents a golden opportunity to score big across total video (on both linear TV and streaming platforms). Why March Madness is […]

Television advertising has long been a cornerstone of brand marketing, evolving from the early days of Nielsen ratings to today’s sophisticated, cross-platform measurement solutions. As viewership habits shift between linear TV and streaming (CTV, OTT, etc.), so too have the ways advertisers measure success. At Lockard & Wechsler Direct (LWD), we believe there’s room for […]

How people consume content continues to shift dramatically over time. Traditional linear television is a dominant source of entertainment, however now it also shares the spotlight with digital platforms such as streaming services, social media, and online video. Despite these changes, both remain critical channels for advertisers looking to maximize their reach and impact.  The […]

The way audiences consume live sports is evolving, with both streaming and traditional TV continuing to play vital roles in connecting fans to their favorite events. This shift presents exciting opportunities for advertisers to reach diverse audiences across multiple platforms, especially during marquee events like the upcoming Super Bowl LIX, featuring the Kansas City Chiefs […]

Total Video Trends and Insights to Drive Ad Strategies 2025 is here! Understanding the evolving dynamics of the video advertising landscape is critical for staying ahead of the curve. Lockard & Wechsler Direct’s Q1 Marketplace Conditions Report highlights key trends, category insights, and strategic implications for brands strategizing ad campaigns in the New Year. Here’s […]

By 2026, nine streaming services are projected to generate over $1 billion in ad revenue each, compared to just two in 2020, according to eMarketer. This explosive growth underscores the massive transformation underway in the connected TV (CTV) space, reshaping marketing budgets and consumer experiences. As platforms like Amazon Prime Video and Netflix continue to […]

Advertising is not one-size-fits-all. As the availability of data and advanced analytics increases, audience segmentation has become that much more important to the success of Total Video campaigns. What Is Audience Segmentation? Audience segmentation is the narrowing down of a broad target audience into smaller, more specific groups based on distinct characteristics. Building a DRTV […]

Dive into How TV Drives Holiday Shopping’s Busiest Days Television remains a powerhouse in influencing consumer behavior, even as the retail landscape evolves during the Cyber Five. From driving awareness to sparking urgency, TV plays a pivotal role in shaping how brands capture attention and convert shoppers during this critical five-day shopping window. What is […]