From bylines and blog posts to podcasts and press releases, get the LoWDown on all things LWD

How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Original Author: Kelsey Sutton Date: November 23, 2020 It’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that—like linear networks—there are differences between the […]

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Uncompromised Commitment to Measurable Performance & Service: Dick Wechsler, Lockard & Wechsler Direct

Original Author: Dasha Ovsyannikova Date: December 8, 2020 How and when was your agency founded? There are two answers to this question. Arthur Lockard originally founded Arthur Lockard and Company in 1967. Then, Dick Wechsler – our current owner and CEO – joined on March 17, 1991, creating Lockard & Wechsler.  The two met while […]

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Buyers on Covid-19 Learnings and How the Pandemic Has Changed Their Job

Original Authors: Jason Lynch & Kelsey Sutton Date: December 23, 2020 As part of Adweek’s Year in Review coverage, we asked many of the industry’s top executives to look back on 2020 and reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19 and how their approach to […]

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The Secret to Great Media Plans – Don’t Hesitate

Author: Dick Wechsler Date: December 4, 2020 Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window […]

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The Reset Podcast with Laura Mignott

Click Here to listen to Asieya Pine join Laura Midnott on episode 137 of the Rest Podcast.

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Delivery Session Interview with Dick Wechsler

Delivery Sessions: Interviews with Great Marketers (Dick Wechsler, Founder & CEO @ Lockard & Wechsler) Original Author: Assemble & Partners, LLC, A Digital Production Studio Date: November 6, 2020 From a unique partnership to a thriving direct marketing powerhouse — Dick Wechsler took a leap of faith 30 years ago, and has since grown Lockard […]

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Dick Wechsler of Lockard & Wechsler Direct: 5 Non-Intuitive Ways To Grow Your Marketing Career

Original Author: Kage Spatz Date: September 27, 2020 If every person opened up to one other person in need, providing friendship, mentorship and example, it could have a profound affect that could trickle down to an endless stream of others. As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros […]

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Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing

Author: Dick Wechsler Date: September 10, 2020 I admit — I have a chip on my shoulder.  For more than 30 years, I’ve heard people disparage and belittle direct-response television (DRTV): “you mean the stuff that runs overnight? “No brand would want to run there.” I beg to differ. For several years, DRTV and performance-driven […]

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DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

Original Author: Allison Schiff Date: December 8th, 2020 DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the […]

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Yahoo, NFL Partners to Live Stream Bills-Jaguars Game from London

by Rochelle Milke | @lwdirect Growing up in Western New York, I have a natural, unfaltering love for the Buffalo Bills. Despite dressing head-to-toe in red, white and blue since the day we’re born, we are still struggling with some lingering depression from the 90’s (“wide right”, anyone?). Though I live in Giants/Jets territory these days, I’m still a diehard Bills […]

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