Q4 2026 Marketplace Conditions Snapshot
The Lines Between Media Channels Are Disappearing ICYMI — our Q4 2026 Marketplace Conditions Report is here! Q3 was about competing for consumer attention in an increasingly fragmented marketplace. In Q4, the bigger story is what happens as the lines between channels, platforms, and even stages of the consumer journey continue to blur. Streaming and […]
POV: The Value of Staff Tenure
A client recently expressed frustration because of rampant staff turnover at one of their prime agencies. “We’re constantly meeting new members of our account team and training them on our business. It’s both frustrating and counterproductive.” “How do you retain your staff?” they asked. This piqued my pride in Lockard and Wechsler’s exceptional record of […]
If You Don’t Know Where You Are, You Can’t Possibly Know Where You’re Going
Why timely, detailed measurement matters to client success I keep coming back to a simple idea: if you do not know where you are, you cannot possibly know where you are going. It sounds obvious. Yet many businesses set ambitious targets and then try to reach them with an incomplete view of current performance. They […]
The World Cup Broke Through. We Were Ready.
How early investment and marketplace agility created value before kickoff and throughout the tournament. by Dick Wechsler, Founder & CEO It had been 32 years since the United States last hosted the FIFA World Cup in 1994. For anyone who does not remember that summer, The Lion King and Forrest Gump were in theaters, Major […]
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