If You Don’t Know Where You Are, You Can’t Possibly Know Where You’re Going
Why timely, detailed measurement matters to client success I keep coming back to a simple idea: if you do not know where you are, you cannot possibly know where you are going. It sounds obvious. Yet many businesses set ambitious targets and then try to reach them with an incomplete view of current performance. They […]
The World Cup Broke Through. We Were Ready.
How early investment and marketplace agility created value before kickoff and throughout the tournament. by Dick Wechsler, Founder & CEO It had been 32 years since the United States last hosted the FIFA World Cup in 1994. For anyone who does not remember that summer, The Lion King and Forrest Gump were in theaters, Major […]
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