The World Cup Broke Through. We Were Ready.
How early investment and marketplace agility created value before kickoff and throughout the tournament. by Dick Wechsler, Founder & CEO It had been 32 years since the United States last hosted the FIFA World Cup in 1994. For anyone who does not remember that summer, The Lion King and Forrest Gump were in theaters, Major […]
LWD POV: Streaming TV Targeting Must Earn Its Premium
Streaming TV offers powerful targeting capabilities, but greater precision does not automatically produce better business outcomes. The combined cost of premium inventory, audience data, identity resolution and platform technology can create a CPM that is difficult to overcome through improvements in response or conversion rates. Our experience shows that broad, efficiently priced Streaming TV (CTV/OTT) […]
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