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In a political year, the battleground extends far beyond just the polling stations and campaign trails. It’s a fierce competition for attention, waged across screens big and small. Media plays a pivotal role in shaping public perception, swaying opinion, and ultimately, determining the outcome. As the media landscape continues to evolve, both linear and streaming […]

Ready to elevate your total video marketing strategy? By subscribing to our new “Behind the Screens” newsletter you’ll receive updates on the latest trends and insights in performance marketing.  Here’s what’s in store when you hit that subscribe button: 1️⃣ Company Updates: Stay informed about the latest happenings at LWD. From exciting announcements to expert […]

What are Lockard & Wechsler Direct’s cardinal rules for media planning?  1. Don’t hesitate. The opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window of opportunity […]

Irvington, NY — Independent performance marketing agency, Lockard & Wechsler Direct (LWD), announces IntelliTrade™, a programmatic trading capability that has contributed to significant agency growth. IntelliTrade™ is a strategic addition to LWD’s proprietary marketing technology stack that covers media planning, buying, attribution analysis and reporting across the video ecosystem from Linear TV to Streaming TV/Video. […]

With Q1 drawing to a close, the Lockard & Wechsler Direct team is looking ahead. We’re excited to share key findings from our comprehensive Q2 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your strategies. Total TV Viewership Grows  Increased Ad Spend Anticipated in a Political and Olympic Year New […]

At Lockard & Wechsler Direct, we’re honored to be part women-owned and proud to have a workforce that is 50% female. With March being Women’s History Month, we had no shortage of fantastic females to feature. Throughout the month we took to LinkedIn, Instagram, and Facebook to spotlight some of the extraordinary women who make […]

In his 1960 classic, Reality in Advertising, ad man Rosser Reeves (who may have been the inspiration for Mad Men’s Don Draper) defined the concept of a Unique Selling Proposition: What is a USP? It is a theory of the ideal selling concept. It is a condensation – a verbal shorthand, if you will – of what makes […]

This New Role And Leadership Appointment Signals Continued Growth For The Performance Marketing Shop Lockard & Wechsler Direct’s new EVP, Director of Advanced & Connected TV, Cristina Ferruggiari.  NEW YORK, NY (January 3, 2022) – Lockard & Wechsler Direct (LWD), one of the nation’s leading performance marketing agencies, announced today the appointment of its first […]

We’ve always been told that change is the only constant in life. That couldn’t be more accurate when it comes to TV advertising. Over the past decade, U.S. advertisers have seen TV grow from the many traditional linear broadcast networks, national cable and syndicated selections to an ocean of emerging digital, streaming, over-the-top (OTT) and […]

Earlier this month, Texas Gov. Greg Abbott lifted the state’s mask mandate, leaving company owners and employees with the difficult task of enforcing masks — should they choose to do so — at their private businesses. Texas is one of several states easing Covid-19 restrictions in recent weeks as vaccination efforts have ramped up across […]