Cristina Ferruggiari Named in “Top Women in Media & Ad Tech” List

We are thrilled to announce that Cristina Ferruggiari, EVP of Digital Strategy & Investment at Lockard & Wechsler Direct (LWD), has been named an honoree in the Media Orchestrator category of AdExchanger’s and AdMonsters’ prestigious 2025 Top Women in Media & Ad Tech Awards!

Each year, AdExchanger and AdMonsters celebrate the women redefining leadership across the digital media, ad tech, and marketing industries—driving transformation, mentoring the next wave of talent, and creating space for more inclusive innovation. This year’s honorees will be celebrated on June 5 at The Lighthouse on Pier 61 in New York City.

Cristina’s recognition as a Media Orchestrator is a testament to her visionary leadership and her incredible impact on the evolution of LWD’s digital capabilities. Since joining the agency in 2022, Cristina has been the driving force behind building LWD’s digital media department from the ground up, establishing robust capabilities across streaming (CTV & OTT) and programmatic media. Her expertise and forward-thinking strategies have positioned LWD as a leader in total video advertising, empowering our clients to maximize reach, engagement, and ROI in an ever-changing media landscape.

Among her many achievements, Cristina Ferruggiari built LWD’s full-service Digital Strategy & Investment team, specializing in advanced video solutions and fostering a culture of innovation and collaboration. She also spearheaded the creation of IntelliTrade™, the agency’s proprietary programmatic trading capability, which continues to evolve under her leadership with enhancements like the integration of Amazon’s DSP. Additionally, Cristina leads the quarterly development of LWD’s Marketplace Conditions Report, a vital resource that keeps clients, employees, and the industry informed about emerging trends, opportunities, and challenges.

Beyond her technical expertise, Cristina is an exceptional communicator and collaborator who brings together cross-disciplinary insights to craft holistic, integrated media strategies. Her leadership has not only delivered exceptional results for clients but also strengthened LWD’s overall position in the marketplace.

Cristina’s impact reaches far beyond campaign results—she is helping to shape the future of media. We are incredibly proud to celebrate her well-deserved recognition as a Top Woman in Media & Ad Tech!

Congratulations Cristina!!