LWD Celebrates 34 Years of Success with Recognition as One of the Best Companies to Work for in New York

Lockard & Wechsler Direct (LWD), a leader in performance-driven video marketing, proudly celebrates its 34th anniversary with a major achievement—being named one of the 2025 Best Companies to Work for in New York by Best Companies Group, the New York State Council of the Society for Human Resource Management (SHRM), BridgeTower Media, and the Rochester Business Journal. This marks the second time LWD has received this distinction, having previously been recognized in 2023.

Best Companies to Work for in New York is a research-driven program that evaluates a company’s workplace policies, practices, and benefits while also surveying employees for their perspectives. “The 2025 Best Companies to Work for in New York have created workplaces that inspire success. They are committed to providing their employees with a positive workplace experience which translates into excellent customer service,” said Suzanne Fischer-Huettner, managing director of BridgeTower Media/Rochester Business Journal. “We are pleased to join our partners, the New York State Council of the Society for Human Resource Management, the Best Companies Group and BridgeTower Media, in honoring these inspirational businesses.”

LWD’s President, Asieya Pine, attributes the agency’s continued success to its strong company culture. “At LWD, we believe that fostering an environment where employees feel valued, empowered, and engaged is the key to driving success for our clients. Being recognized again as one of the Best Companies to Work for in New York is a testament to our team’s dedication and the culture we’ve built together. We are proud to continue this tradition and remain committed to maintaining a workplace that supports growth, collaboration, and innovation.”

Founded on this day 34 years ago, Lockard & Wechsler Direct has remained at the forefront of video performance marketing by leveraging data-driven strategies and adapting to an evolving media landscape. The agency’s hybrid work environment, opportunities for career growth & professional development, and emphasis on collaboration have been instrumental in creating an atmosphere where employees thrive.

The agency is honored to be recognized among the best workplaces in the state and looks forward to another year of excellence.

About Lockard & Wechsler Direct
Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Celebrating 34 years of strategic planning, buying, and data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit www.lwdirect.com and check out our Rules for Success. 

About Best Companies Group

Since 2004, Best Companies Group has been dedicated to identifying and celebrating top workplaces. With expertise in employee engagement, they’ve helped over 10,000 organizations enhance the employee experience, boosting engagement, productivity, innovation and retention. A leader in engagement insights, Best Companies Group ranks thousands of companies annually using rigorous, research-based methodology. Their services include Ph.D.-designed engagement surveys, actionable insights, exclusive benchmarks and accessible consulting. Learn more at www.bestcompaniesgroup.com.

About the New York State Council of the Society for Human Resource Management

The New York State Council of the Society for Human Resource Management promotes the education/professional development of members in New York State through support of SHRM services. The organization also creates value for and serves the interests of SHRM members and promotes the progress and presence of SHRM to the human resources community in New York State through programs, conferences and other activities. For more information, visit www.nys.shrm.org.

About BridgeTower Media

BridgeTower Media is the authoritative voice for insights and marketing solutions across 40-plus brands in five key sectors across the United States. It is the leading provider of B2B information, research, events and marketing solutions across more than 25 U.S. markets and industries. For more information, visit www.BridgeTowerMedia.com.

About Rochester Business Journal

Rochester Business Journal has served as the leading source of business news and information in Rochester, N.Y., for 38 years. In addition to its website, www.RBJ.net, and weekly print publication, Rochester Business Journal publishes more than 25 special products a year including Book of Lists, Explore Greater Rochester, RBJ 75 and Power Lists.