LWD and Endurance Selected as Finalist for Best Data-Driven TV Campaign at 2024 AdExchanger Awards

Irvington, NY, September 26, 2024 – Lockard & Wechsler Direct (LWD) and Endurance Warranty Services have been selected as finalists for the prestigious Best Data-Driven TV Campaign category at the 2024 AdExchanger Awards. This recognition highlights their collaborative work in developing a total video campaign that delivered exceptional results in driving growth, increasing market share, and enhancing brand awareness for Endurance.

The “Smart Drivers Choose Endurance” campaign, which strategically combined advanced media planning, audience targeting, and innovative real-time reporting, showcased the power of data in optimizing TV advertising. By collaborating closely with Endurance’s internal marketing team and leveraging spokesperson Danica Patrick, LWD was able to deliver a highly effective media campaign that reached a broad audience across both linear TV and streaming platforms. 

“We’re incredibly proud to be recognized by the AdExchanger Awards for our 2024 television campaign,” said Colleen Sugarman, Chief Marketing Officer of Endurance. “This achievement is a testament to the hard work of LWD, our internal marketing team, and our strong partnership with Danica Patrick. Our focus on data-driven insights allowed us to connect with customers in meaningful ways. At Endurance, our goal has always been to empower drivers with the protection they need, and this campaign effectively communicated that message.”

LWD’s approach to the campaign involved optimizing media schedules to coincide with call center hours, expanding audience reach, and integrating CTV and OTT media into the campaign. This resulted in a significant increase in lead volume, market share growth, and helped meet crucial campaign KPIs.

“Being named a finalist in the Best Data-Driven TV Campaign category is a testament to the strength of our partnership with Endurance and our commitment to delivering impactful, performance-driven results,” said Dick Wechsler, CEO and Founder of Lockard & Wechsler Direct. “This campaign reflects LWD’s dedication to leveraging data to drive smarter media decisions and create measurable outcomes for our clients. We are proud of our collaboration with Endurance and look forward to continued success in our partnership.”

The AdExchanger Awards honor companies that excel in using advanced data and marketing technologies to achieve measurable results. The Best Data-Driven TV Campaign category celebrates campaigns that harness insights to create personalized and impactful messaging at scale. Other finalists in this category included notable campaigns from major brands like Nissan, Spectrum Reach, Sky Italia, Effectv, Mancini’s Sleepworld, and CKE Restaurants.

About Lockard & Wechsler Direct

Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Powered by over 30 years of strategic planning, buying, and data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit www.lwdirect.com and check out our Rules for Success.

About Endurance Warranty Services
Endurance is a trusted leader in the auto protection industry, offering comprehensive plans that shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Recommended by ASE-certified mechanics and highly rated on consumer advocate websites, Endurance has paid hundreds of millions in claims since 2012, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.

Through its partnership with RepairPal, Endurance gives drivers access to a nationwide network of over 3,500 certified mechanics. This allows vehicle owners to choose their preferred repair shop or easily find a trusted mechanic nearby.

Endurance Warranty Services operates corporate headquarters in Northbrook, Ill. For more information, visit https://www.endurancewarranty.com.