LWD and Endurance Honored with Distinction in Chief Marketer’s 2024 Campaigns of the Year Awards

Irvington, NY, November 14, 2024 — Lockard & Wechsler Direct (LWD) a total video performance marketing agency, and Endurance Warranty Services, a premier provider of vehicle protection plans, have been recognized by Chief Marketer in the 2024 Campaigns of the Year Awards with an Honorable Mention in the “Best Lead Generation” category. This acknowledgment highlights the excellence of the agency’s lead generation strategies and underscores the campaign’s effectiveness in a competitive market. 

The “Smart Drivers Choose Endurance” campaign, a testament to LWD’s data-driven approach and innovative targeting capabilities, sought to elevate Endurance Warranty Services’ customer engagement and expand its reach across multiple channels. The recognition from Chief Marketer reinforces LWD’s position as a leader in creating media plans that deliver measurable results for clients, with a strategic focus on lead quality and conversion. LWD and State Farm were granted the honorable mention recognition alongside the “Best Lead Generation” category winner, Opportunity Scholarships of Nebraska.

“We are thrilled to be recognized by Chief Marketer alongside so many other impressive brands and marketing agencies,” said Dick Wechsler, Founder and CEO of Lockard & Wechsler Direct. “Our partnership with Endurance allows us to push boundaries in lead generation and develop campaign strategies that resonate. This distinction is a reflection of our commitment to innovation, collaboration, and delivering exceptional results for our clients.”

“We’re incredibly proud to be recognized by Chief Marketer for our 2024 television campaign,” said Colleen Sugarman, Chief Marketing Officer of Endurance. “The honorable mention is a testament to the hard work of LWD, our internal marketing team, and our strong partnership with Danica Patrick. Our focus on data-driven insights allowed us to connect with customers in meaningful ways. At Endurance, our goal has always been to empower drivers with the protection they need, and this campaign effectively communicated that message.”

LWD’s dedication to excellence in performance marketing has garnered accolades industry-wide, including being listed as a finalist in the Best Data-Driven TV Campaign category of the 2024 AdExchanger Awards for Endurance’s “Smart Drivers Choose Endurance” campaign as well. The agency is determined to continue to deliver data-driven, audience-focused media strategies that drive growth for clients. 

About Lockard & Wechsler Direct

Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Powered by over 30 years of strategic planning, buying, and data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit www.lwdirect.com and check out our Rules for Success.

About Endurance Warranty Services

Endurance is a trusted leader in the auto protection industry, offering comprehensive plans that shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Recommended by ASE-certified mechanics and highly rated on consumer advocate websites, Endurance has paid hundreds of millions in claims since 2012, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.

Through its partnership with RepairPal, Endurance gives drivers access to a nationwide network of over 3,500 certified mechanics. This allows vehicle owners to choose their preferred repair shop or easily find a trusted mechanic nearby.

Endurance Warranty Services operates corporate headquarters in Northbrook, Ill. For more information, visit https://www.endurancewarranty.com.