Lockard & Wechsler Direct Supports UNICEF USA’s Iconic Trick-or-Treat for UNICEF Campaign

Founder and CEO Dick Wechsler Joins UNICEF USA’s NY Regional Board

IRVINGTON, NY (October 22, 2024) – Lockard & Wechsler Direct (LWD) is proud to announce its support of UNICEF USA for its annual Trick-or-Treat for UNICEF campaign. LWD has secured key media placements throughout the month of October for a special spot featuring Heidi Klum, the “Queen of Halloween,” promoting UNICEF’s ongoing efforts to ensure every child is healthy, educated, protected and respected worldwide.

Trick-or-Treat for UNICEF encourages children and families to collect donations while trick-or-treating, supporting UNICEF’s mission to provide lifesaving aid to children in need. LWD leveraged over 30 years of media relationships to secure network placements for UNICEF USA, raising awareness for the campaign and building excitement around Heidi Klum’s involvement.

LWD’s support of the campaign is further underscored by a new leadership role for its Founder and CEO, Dick Wechsler, who was recently elected to UNICEF USA’s NY Regional Board. Wechsler’s appointment is a testament to his and LWD’s long standing dedication to charitable causes.

“I am honored to join UNICEF USA’s NY Regional Board,” said Dick Wechsler, Founder and CEO of Lockard & Wechsler Direct. “UNICEF’s work is critical to improving the lives of vulnerable children around the world, and I am proud that LWD is contributing to such an important initiative, particularly with the Trick-or-Treat for UNICEF campaign—a tradition that resonates with families everywhere.”

In addition to its media efforts, LWD is helping spread the spirit of giving within the agency. Trick-or-Treat for UNICEF boxes are being provided to employees for their children to use while trick-or-treating.

LWD’s contributions to UNICEF USA’s campaign underscores the agency’s ongoing efforts to support philanthropic organizations. LWD has a longstanding commitment to supporting charities and local organizations, including Habitat for Humanity, Feeding Westchester, RiverArts, Irvington Theatre, The Humane Society of Westchester, Pajama Program, Open Door Family Medical Center and Foundation, National Multiple Sclerosis Society, Make-A-Wish Hudson Valley, and many more.

To join LWD in supporting children in need, please visit UNICEF USA’s donation page to contribute directly to this great cause.  

About Lockard & Wechsler Direct
Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Powered by over 30 years of strategic planning, buying, and data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit www.lwdirect.com and check out our Rules for Success.