Newsroom

As we head into the final stretch of 2024, LWD is here with the insights you need with our Q4 Marketplace Conditions Report! With July 2024 bringing 2.3% MoM and 3.5% YoY increase in overall TV usage (thanks to Olympic coverage), the opportunities for advertisers are growing.* With the growth in viewership comes greater reach […]

By Dick Wechsler, Founder and CEO of LWD Do you watch Jeopardy? It’s my favorite must watch TV. But beyond the trivia and the excitement, there’s an episode that recently aired that serves as a perfect example of why the LWD team is proud to be “media scatterbrains.” We’re always on the lookout for opportunities […]

At Lockard & Wechsler Direct, we’re passionate about giving back to causes that make a difference. This October, we’re excited to once again rally our team, friends, and family to participate in Bike MS: New York City on Sunday, October 20th. It’s an annual event that combines teamwork, community, and a shared commitment to support […]

As the 2024 election approaches, the Republican National Convention (RNC) and Democratic National Convention (DNC) viewership have provided critical insights into public interest and media consumption patterns. Both conventions serve as a barometer for voter engagement and signal potential shifts in how campaigns will be covered leading up to the election. A closer look at […]

By Dick Wechsler, Founder & CEO of Lockard & Wechsler Direct In the ever-evolving landscape of marketing, the debate over the relevance of linear television remains a hot topic. While digital media continues to grow exponentially, linear TV maintains a unique and powerful position in an integrated marketing mix. Despite the surge in digital consumption, […]

The 2024 Summer Olympics in Paris were a monumental event, delivering record-breaking numbers and highlighting the unifying power of the games. While LWD was excited to see the athletic performances, we were also interested to see how the media coverage would “perform” through the event. Here’s a recap of the results that we thought all video […]

By Dick Wechsler, Founder and CEO of LWD My mother’s greatest frustration – “You’re such a scatterbrain, Dickie!” has finally paid off big time. Given the sudden viewership shifts in the increasingly fragmented video media market, a scatter planning and buying strategy can realize enormous advantages over the traditional buy and play upfront media strategy. […]

Believe it or not, we’re already halfway through 2024! We’re sharing everything you need to know from our comprehensive Q3 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your media strategies.  Viewership Stability Draw of Major Events Streaming TV Evolves Get the edge you need with insider insights as we […]

The 2024 TV Upfronts and IAB NewFronts provided a comprehensive look at the future of entertainment and video advertising, showcasing the latest trends, content, and technological innovations that are set to shape the industry. UPFRONTS NEWFRONTS The 2024 Upfronts and NewFronts underscore the industry’s return to high-quality content, the growing influence of streaming platforms, the […]

We’re here to help you navigate the competitive marketplace. We distribute Marketplace Conditions Reports each quarter, so be sure to complete the form at the link below to subscribe. Get the edge you need for building your total video strategies with insider insights from our experienced team!