From bylines and blog posts to podcasts and press releases, get the LoWDown on all things LWD

Belmont Stakes Viewership, NBC benefits from Triple Crown Fever

by Adam Stern | @lwdirect Plenty of viewers are expected to tune in to NBC for the 147th running of the Belmont stakes on Saturday June 6th, with the hope of watching American Pharaoh become the 12th Triple Crown winner and the first to capture the title since Affirmed in 1978. For those of us […]

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Saying Goodbye to David Letterman, "Parting is Such Sweet Sorrow"

by Eddie Wilders | @lwdirect As the original host of Late Night, David Letterman introduced the world to a brand of comedy not seen on Network TV. His “Stupid Pet Tricks” and “Top Ten” lists were cutting edge at the time, and his use of the NBC studios broke down walls for viewers and gave […]

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Spike Says "Yes, Please!" to More Lip Sync Battle, and So Do We

by Ed Carpenter | @lwdirect If you haven’t seen it yet, the premise is simple. Each week, two celebrities compete head to head in a lip sync competition complete with trash talking and championship belt a la WWE wrestling.    After airing only 4 episodes, Spike has signed on for Season 2 of their new hit show. […]

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Response Expo: Kick-Off Party!

Lockard and Wechsler Direct hosted the Response Expo’s annual Kick-Off Party at the Rooftop at Andaz in San Diego (@AndazSanDiego). Dick Wechsler, founder and CEO of LWD, and the rest of the LWD team, greeted guests and helped the Response Expo to start off on the right foot.   “The party was a great success!” said Rochelle Milke, […]

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Westchester County Good Things Happening, 4.13.2015

By Westfair Online | Original Article The Children’s Home of Poughkeepsie benefit concert The Children’s Home of Poughkeepsie recently hosted its third annual “Open Your Heart Cocktail Concert” at the Poughkeepsie Grand Hotel. Nearly 190 guests enjoyed a musical performance featuring vocalist and Hudson Valley native Mark Raisch. This year’s event was co-chaired by board […]

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Asieya Pine Elevated To President At Lockard & Wechsler Direct

by Steve McClellan @mp_mcclellan, April 3, 2015 | original article Asieya Pine has been promoted to president of direct-marketing agency Lockard & Wechsler Direct, the Irvington, NY-based shop confirmed Friday. Working with CEO and founder Dick Wechsler and the agency’s executive team, Pine assumes responsibilities for daily operations, strategic planning, business development and client service. […]

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Millennial workers want free meals and flex time

by Karen Roberts, | original article The employee checklist is getting more complicated. It’s no longer just working for a paycheck, but having a work-life balance. The option of working from home and free meals are just a couple of perks some employers are offering. Experts say a growing number of millennials in the […]

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