LWD + Endurance Win Chief Marketer’s 2025 Campaign of the Year Award

The Attention Arc company took home the “Best Lead Generation Campaign” Award for their work with Endurance Warranty Services

We’re celebrating big news: Lockard & Wechsler Direct (LWD), an Attention Arc company, and our client Endurance Warranty Services won Chief Marketer’s 2025 Campaign of the Year in the “Best Lead Generation Campaign” category.

Chief Marketer’s annual awards recognize the most innovative and impactful marketing campaigns across advertising, digital, PR, branding, and more. The winners are hand-picked by the Chief Marketer editorial team and shared with an audience of more than 1.6 million marketers.

Our winning campaign, “Driven to Win: Scaling Endurance Warranty’s Market Share with Data, Strategy & Star Power,” reflects everything we stand for at LWD & Attention Arc: data-driven strategy, creative media planning, and partnerships built on collaboration. With the combined star power of Danica Patrick and Ludacris, plus a smart media mix across linear, streaming, and sponsorships, the campaign broke through in a crowded category to reach new audiences and deliver measurable growth.

This recognition builds on momentum from last year, when the LWD + Endurance partnership earned an Honorable Mention in the same category, and was also named a finalist for AdExchanger’s Best Data-Driven TV Campaign.

For us, this award underscores the impact of bold creative partnerships, strategic media execution, and the power of agency-client collaboration to achieve breakthrough results.

Here’s to driving even more wins in 2025 as Attention Arc!