Newsroom

The annual list recognizes the country’s leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow Irvington, NY, October 29, 2024 – Lockard & Wechsler Direct (LWD) has been named a winner of Inc.’s prestigious 2024 Power Partner Awards, recognizing the country’s leading B2B companies with proven track records of […]

Founder and CEO Dick Wechsler Joins UNICEF USA’s NY Regional Board IRVINGTON, NY (October 22, 2024) – Lockard & Wechsler Direct (LWD) is proud to announce its support of UNICEF USA for its annual Trick-or-Treat for UNICEF campaign. LWD has secured key media placements throughout the month of October for a special spot featuring Heidi […]

How LWD Helps Legacy TV Advertisers Embrace Total Video Strategies For advertisers who are heavily invested in Linear TV, transitioning to a total video approach can be complex. But with the right strategy, it can unlock new levels of success. At Lockard & Wechsler Direct, we’ve been helping brands take this leap to incorporate digital […]

This article was published by PDMI as “After 25 Years at LWD, Pine Espouses a Positive Vision for the Future” in their September Issue of Results Magazine Asieya Pine, president of PDMI member company Lockard & Wechsler Direct (LWD), is celebrating her 25th anniversary at the Irvington, N.Y.-based agency. Starting as an executive assistant fresh out […]

Irvington, NY, September 26, 2024 – Lockard & Wechsler Direct (LWD) and Endurance Warranty Services have been selected as finalists for the prestigious Best Data-Driven TV Campaign category at the 2024 AdExchanger Awards. This recognition highlights their collaborative work in developing a total video campaign that delivered exceptional results in driving growth, increasing market share, […]

We’re thrilled to share that Amazon has officially joined IntelliTrade™—LWD’s proprietary programmatic trading platform—as our newest DSP integration. This powerful addition enhances our ability to drive measurable results across an even broader media landscape, including Amazon’s robust e-commerce environment. With Amazon now part of our growing DSP portfolio, IntelliTrade™ offers clients more strategic options to […]

As we head into the final stretch of 2024, LWD is here with the insights you need with our Q4 Marketplace Conditions Report! With July 2024 bringing 2.3% MoM and 3.5% YoY increase in overall TV usage (thanks to Olympic coverage), the opportunities for advertisers are growing.* With the growth in viewership comes greater reach […]

At Lockard & Wechsler Direct, we take immense pride in recognizing the dedication, professionalism, and collaborative spirit that drive our agency forward. The MediaPro® Awards celebrate employees who go above and beyond in their roles, embodying our core values of excellence, teamwork, and a positive attitude. This year, we are thrilled to announce that Clara […]

By Dick Wechsler, Founder and CEO of LWD Do you watch Jeopardy? It’s my favorite must watch TV. But beyond the trivia and the excitement, there’s an episode that recently aired that serves as a perfect example of why the LWD team is proud to be “media scatterbrains.” We’re always on the lookout for opportunities […]

At Lockard & Wechsler Direct, we’re passionate about giving back to causes that make a difference. This October, we’re excited to once again rally our team, friends, and family to participate in Bike MS: New York City on Sunday, October 20th. It’s an annual event that combines teamwork, community, and a shared commitment to support […]