Newsroom

How would you describe the overall culture at your agency? LWD was built on four main principles: integrity, equality, generosity and excellence. And we’ve stuck to those principles over the past 30 years and went beyond, creating a positive work culture. We want our people to feel happy when they come to the office and […]

Bleacher Report believes it cracked the code for figuring out how to get the elusive age group of 18-35-year-olds interested in live sports in a way that is as monetizable as live linear sports broadcasts. Bleacher Report’s House of Highlights has created a new online competition series called The Showdown, which features some of its […]

Original Author: Lindsay Rittenhouse Date: December 2, 2020 The retailer hands its media business to the performance marketing shop only two years after enlisting Horizon Media as its lead agency Burlington Stores has stitched up a new agency-of-record contract with performance marketing shop Lockard & Wechsler Direct, which will handle all of the off-price retailer’s offline media duties across television, radio, […]

Original Author: Nielson Date: August 7, 2019 NEW YORK, Aug. 7, 2019 /PRNewswire/ — Nielsen (NYSE: NLSN) and Lockard & Wechsler today announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV measurement in all markets.  Lockard & Wechsler, based in Irvington, New York, is a full service direct response marketing […]

Original Author: Kelsey Sutton Date: November 23, 2020 It’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that—like linear networks—there are differences between the […]

Original Author: Dasha Ovsyannikova Date: December 8, 2020 How and when was your agency founded? There are two answers to this question. Arthur Lockard originally founded Arthur Lockard and Company in 1967. Then, Dick Wechsler – our current owner and CEO – joined on March 17, 1991, creating Lockard & Wechsler.  The two met while […]

Original Authors: Jason Lynch & Kelsey Sutton Date: December 23, 2020 As part of Adweek’s Year in Review coverage, we asked many of the industry’s top executives to look back on 2020 and reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19 and how their approach to […]

Author: Dick Wechsler Date: December 4, 2020 Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window […]

Click Here to listen to Asieya Pine join Laura Midnott on episode 137 of the Rest Podcast.

Delivery Sessions: Interviews with Great Marketers (Dick Wechsler, Founder & CEO @ Lockard & Wechsler) Original Author: Assemble & Partners, LLC, A Digital Production Studio Date: November 6, 2020 From a unique partnership to a thriving direct marketing powerhouse — Dick Wechsler took a leap of faith 30 years ago, and has since grown Lockard […]