Newsroom

What are Lockard & Wechsler Direct’s cardinal rules for media planning?  1. Don’t hesitate. The opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window of opportunity […]

Irvington, NY — Independent performance marketing agency, Lockard & Wechsler Direct (LWD), announces IntelliTrade™, a programmatic trading capability that has contributed to significant agency growth. IntelliTrade™ is a strategic addition to LWD’s proprietary marketing technology stack that covers media planning, buying, attribution analysis and reporting across the video ecosystem from Linear TV to Streaming TV/Video. […]

With Q1 drawing to a close, the Lockard & Wechsler Direct team is looking ahead. We’re excited to share key findings from our comprehensive Q2 Marketplace Conditions Report, where we reviewed trends across Total TV to help inform your strategies. Total TV Viewership Grows  Increased Ad Spend Anticipated in a Political and Olympic Year New […]

At Lockard & Wechsler Direct, we’re honored to be part women-owned and proud to have a workforce that is 50% female. With March being Women’s History Month, we had no shortage of fantastic females to feature. Throughout the month we took to LinkedIn, Instagram, and Facebook to spotlight some of the extraordinary women who make […]

Lockard & Wechsler Direct ranked 5th in the medium employer (100-249 US Employees) category for Best Companies to Work for in NY State and 7th for Westchester County, NY by 914 Inc. Fresh off celebrating our 32nd trip around the sun, we are thrilled to share that LWD has been named one of the 2023 […]